Our Story
We are excited to bring to the west central Minnesota area 30+ years of combined technical, fundamental, and hedging analytic experience. Experience that is second to none in bringing the highest level of integrity in meeting your futures and cash grain marketing, trading, and revenue management needs.
Who We Are
Get to know our team, where our goal is always to serve our clients.
John Ohman
Director of Hedging Analytics
John began his career in the securities and futures industry in 1983 employed as a registered representative and futures associated person with a major broker/dealer. Upon acquiring his first PC in 1985, he began his quest of developing risk management and hedging analytics utilizing statistics and Black Sholes option pricing models. Between 1985 and 1996, his primary focus was on the mortgage banking industry. He incorporated the analytics and processes to assist mortgage bankers to cope with interest rate volatility and risk. In 1996, John formed Flatirons Capital Management LLC (FCM) consulting solely with mortgage bankers. Over the next 20 years, FCM assisted over 100 mortgage bankers in maximizing revenues in excess of $1 billion annual origination of mortgage loans. In 2016, over 20 years since its inception, John sold his stake in FCM to its employees. Relocating to west central Minnesota, he took it upon himself to bring the same analytics to grain producers. With this 30 years of bona fide hedging knowledge, he seeks to instill growers to incorporate overall farm enterprise revenue management practices with traditional grain advisor recommendations on annual marketing plans.
Sam Ohman
CEO – Risk Management Advisor
Sam graduated from North Dakota State University in the spring of 2020 with a degree in finance. He joined Heartland in the summer of 2020 as the office manager and registered commodity futures broker. Working under John and Heartland Founder, Brad Weinrich, quickly proved to be a far better learning experience than anything learned in the classroom. In June of 2021, Brad decided it was time to ‘hang up his spurs’ and handed the reins of the company to Sam, who now serves as its Principal and CEO. He is excited with this new opportunity to work with current Heartland clients as well as grow the business in West Central Minnesota and beyond.
In his free time, Sam enjoys golf and fishing in the summer and hunting in the fall and winter months. He also enjoys traveling and spending time with his wife Tori, and their children Emerson and Michael.
Our knowledgeable staff is always willing to give more information, or answer any questions you may have. Feel free to contact us!